Three Key Topics from Young Women Entering Financial Careers

Thought-from-CEO-Ashley

Over the past month, my team at Rock The Street, Wall Street has coordinated 100+ university and high school sessions across three countries, talking with young women who are eager to pursue finance careers. They’re full of questions about the types of jobs available and what to expect. While the questions vary, they generally fall under three broad themes: finding stability, making a difference, and building connections.

When encouraging this new generation of workers to consider a career in finance, it’s helpful to acknowledge their concerns and address them in a way that feels relatable.

Theme #1: Finding Stability

High school and college-aged students are coming of age at a time of great uncertainty. Their lives are shaped by the impact of social media, COVID-19, rising inflation, and economic volatility in the age of AI.

It’s no surprise that they’re craving stability. New college graduates say it’s what they want most in a job, according to RTSWS students and the National Association of Colleges and Employers. Nearly every time we put students in the same room as a financial professional, you’ll hear the question: “What’s your typical day like?” Though probably accurate to say there is no such thing as a “typical” day, it’s important to consider why the question is being asked. Lately, in my conversations with female PMs, they often provide insight into their career explaining regular activities, strategies, and collaboration.  Students seek some level of predictability and look to better understand the role.

Theme #2: Making a difference

McKinsey research underscores how deeply the next generation values sustainability and social justice. Many students we engage with seek ways to make a positive impact and explore how a career in finance allows them to do so.

Let’s help them connect the dots. Many students we talk with lack familiarity with the financial industry, so their knowledge often centers on standard job descriptions such as accountant, banker, or financial advisor. When you start talking about areas such as impact investing or microlending or green finance or municipal bonds, students begin to recognize how finance shapes communities, how corporate programs can make a real difference, and how employees are often encouraged to give back.

Theme #3: Building connections

To many, finance can still feel intimidating without a direct industry connection. When at university events, we often receive questions about building networks and finding a mentor. We launched the Career Center to help students gain access and navigate this world. Through our office hours, mentoring, and coffee chats, we help open doors to internships and early job opportunities.

If you have financial expertise or training, I encourage you to talk with a student. Even if you don’t have time for a regular commitment, spending 30 minutes on an occasional phone call can make a difference; volunteer today with Rock The Street, Wall Street.

What questions are you hearing from students about financial careers?

Ashley Leftwich, RTSWS CEO

RTSWS CEO Thoughts: The Wealth Transfer is Coming and So is the Opportunity

Thought-from-CEO-Ashley

As we close out the quarter, I want to share a few reflections and signals I’m hearing across the industry. These conversations are shaping the future of finance and reaffirming the importance of our work at RTSWS.

>By 2030, women are projected to control $30 trillion in US assets, yet many don’t seek financial guidance until midlife or after a major life event. Leading firms, including McKinsey and Boston Consulting Group, now emphasize the urgency of taking a proactive approach, serving women earlier in this rapidly growing segment.

>At RTSWS, we view this shift as a call to action. We are preparing the next generation, especially young women, to enter the capital markets with confidence, clarity and strong fundamentals. The business case is clear: firms that build trust through empathy and education, evolving with their clients, will be the ones who lead.

>This quarter, I’ve been meeting with leaders across the industry, at conferences and in conversations with advisors, investors and innovators. A few consistent themes have emerged:

 

  • There is a growing need for earlier and deeper education, for students and for advisors navigating alternatives, private credit, and AI-driven portfolios.
  • Technology is a tool, but not a replacement. While AI can help teams scale, human judgment and empathy remain essential.
  • Pop culture continues to shape perceptions of finance. We often say “meet them where they are” in classrooms, with friends, in community settings, and increasingly through virtual sessions with visible role models. This visibility matters.

Wealth represents more than performance metrics. It represents safety, stability, and long-term security. Women often live longer, take on caregiving roles, and still face persistent pay gaps. Meeting these realities with intention benefits everyone: clients, advisors, and firms. >That is why >we >are working with sponsors and volunteers >across >the >industry >to reimagine pathways to careers in >finance>. Together, >we >are building confidence through curriculum, mentorship and a supportive community, both in person and online.

We have also launched a new virtual leadership series featuring female portfolio managers and investors across the financial spectrum. These sessions give students a chance to hear directly from women in the field, ask questions, and gain real insight into the opportunities ahead. I enjoy leading these conversations and look forward to sharing more in future updates.

In the meantime, we continue to build Financial & Investment literacy before college and support students through universities, internships, and early career roles.

Ashley Leftwich, RTSWS CEO

How Women Are Leading the Largest Wealth Transfer in History

As baby boomers age, women are playing a pivotal role in reshaping the largest wealth transfer in history. With women living longer than men, many are inheriting wealth and becoming key decision-makers for their family finances.

Women are taking a proactive approach to managing wealth, often switching financial advisers and prioritizing long-term goals like healthcare, philanthropy, and legacy planning. This marks a stark shift from earlier generations, when many women were excluded from financial decisions. Today, they control $8 trillion in liquid assets, a figure projected to grow significantly as baby boomers transfer $82 trillion in wealth.

These transitions aren’t always seamless, as women often face family disputes over inheritance. Experts encourage women to engage in financial planning early to ease these challenges. Additionally, women are making a meaningful impact by directing wealth to charitable causes, prioritizing longevity, and redefining how money supports future generations.

This trend reflects women’s growing influence in finance, aligning with the mission of empowering diverse perspectives in the financial industry.

Source: Wall Street Journal

https://www.wsj.com/personal-finance/baby-boomer-wealth-transfer-women-5776d3a5

Apple Champions DEI as Amazon Scales Back

As 2025 begins, corporate approaches to diversity, equity, and inclusion (DEI) are diverging sharply. Companies like Amazon, Meta, and McDonald’s are scaling back DEI initiatives, citing legal challenges and shifting cultural narratives. These changes send a clear message that inclusivity is no longer a priority, potentially alienating employees, recruits, and customers who value equitable workplaces.

In contrast, Apple is doubling down on its DEI commitments, signaling authenticity and a purpose-driven culture. Research shows such efforts appeal strongly to Gen Z and Millennial talent, who prioritize inclusive environments when choosing employers.

The next few years will reveal how these contrasting strategies impact hiring, retention, and overall success, with Apple betting on inclusivity to attract talent and strengthen its brand.

Source: Forbes

https://www.forbes.com/sites/drnancydoyle/2025/01/14/the-defence-of-dei-apple-versus-amazon/

Anti-DEI Legislation Grows in 2024, Poised to Expand in 2025

In 2024, six states enacted laws targeting diversity, equity, and inclusion (DEI) offices, hiring practices, and trainings at public universities, continuing a trend that began in 2023. These laws led to the closure of DEI offices and cultural centers in several states, with some institutions preemptively making changes even in states where bans failed to pass.

Critics argue that these efforts mischaracterize DEI and jeopardize academic freedom, with some fearing the return of legislation restricting classroom discussions. Looking ahead to 2025, conservative lawmakers in multiple states plan to introduce or reintroduce anti-DEI bills, with proposals potentially targeting mandatory DEI coursework in degree programs.

As debates over DEI’s role in higher education intensify, institutions face increasing pressure to balance compliance with preserving inclusivity and academic freedom.

Source: Inside Higher Ed

https://www.insidehighered.com/news/faculty-issues/diversity-equity/2024/12/16/how-battle-over-dei-shook-out-2024-and-whats-come

UNT Faculty Criticize Course Name Changes as Overreach

Faculty at the University of North Texas (UNT) have raised concerns about the university’s decision to rename and revise nearly 200 courses, primarily in the College of Education. The changes include the removal of references to race, class, gender, and equity, reportedly in response to Texas Senate Bill 17. While the law prohibits DEI offices, it does not mandate adjustments to course content.

Critics argue these actions represent overcompliance, threatening academic freedom and stifling discussions on diversity and inclusion. UNT, however, asserts that the revisions align with state education standards, a claim many see as unnecessary censorship undermining inclusive education.

Source: AP News

https://apnews.com/us-news/diversity-equity-and-inclusion-colleges-and-universities-general-news-1e095669736d3ca9301e109f3bded89e